Creating in the space between method and mystery
My beloved is launching a crowdfunding campaign to support their entering into a medical trial. I was invited to create social media assets that they could post on Instagram, and for our community to re-share.
I developed four stylistic directions based off of attributes and a moodboard that convey their personal essence along with their intentions for the campaign.
I gathered inspiring images that felt like they hit on the attributes in the previous frame.
I collaborated with midjourney AI and claude AI to reference the moodboard I built, to explore aligned typefaces, and to hone in on four distinct directions. The first is Celestial Mountain.
Elements: Mountain silhouettes against aurora skies,Crystalline formations with stardust overlays, Sacred geometry emerging from stone, Volcanic rock meeting starfields
Color Story: Deep granite grays to twilight blues, Star white accents, Mountain shadow purples
Inspired by: Fingerprint imagery, natural materials, human touch
Feel: Grounded, embodied, tactile, earthy, artisanal, warm
Elements: Circles, spirals, organic patterns, hand drawn
Color story: Earth tones, warm creams, metallic accents
Inspired by: Ocean imagery, reflections, fluidity, thresholds-where land meets ocean
Feel: Flowing, meditative, cleansing, gentle
Elements: Ripples, light on water, gradients
Color story: Ocean teals, deep blues, silvery highlights
Inspired by: Floral elements, geometric imagery
Feel: Organic yet otherworldly, dynamic, botanical, crystalline, kaleidoscopic, abundant
Elements: Flowers, geometry, prisms
Color story: Soft pinks, lavender, chartreuse accents
My beloved appreciated the soothing feel and color palette of Ethereal Waters, the powerful imagery and general template layouts and shapes within Celestial Mountain, and the kaleidoscopic imagery and dynamism of the Cosmic Garden. I combined these elements into our final direction.
We needed several types of templates; narrative story, financial updates, general gratitude posts, photo posts. I created a series of easily adaptable templates for them to use.