entrepreneur, strategic designer, innovator

Alexandra Ballensweig has 10+ years of experience in human-centered strategic design and innovation across their career as a Founder, Strategic Designer and Product Manager. Alexandra’s work lives at the intersection of human connection, personal transformation, and innovation. Their creative process is an exploration in the space between method and mystery—weaving their practice as a Reiki Master Teacher in the Usui Method, a certified Kundalini Yoga Teacher, and as a Graduate of Spirit Rock’s Dedicated Practitioner Program into their work, and leadership style.

Alexandra is the founder of humhum—a platform and community that fosters healthier dating experiences and authentic connection through mindful guided dates, group events, and coaching online.

Prior to founding humhum, Alexandra worked at BCG Digital Ventures as a Senior Strategic Designer and Product Manager. They worked with Fortune 500 companies on corporate ventures across a range of industries spanning fashion retail, financial technology, enterprise SaaS, holistic wellness, and management consulting.

Alexandra left BCGDV to join Holisticism, an LA based holistic wellness startup, as a full-time product advisor and first team member. Their contributions helped the startup launch an MVP, convert 30% of their practitioner community to paying subscribers, and get accepted into two pre-accelerators. They later moved to NY and consulted for Mixily, an event tech start-up where they helped increase revenue up by 30% through product and customer acquisition strategy.

Alexandra practices design-thinking throughout their life; creative projects, relationships, and in the day to day. Actively iterating on their approach to being human—Alexandra values both deliberation, and spaciousness, to welcome the unforeseeable magic that shows up when one shows up and gets to work on their vision.