alexandra ballensweig
Creating in the space between method and mystery
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IfCT

Strategic Design | Concept Development | Product strategy

 
The Institute for Change & Transition (IFCT) grew out of the work Phillip Moffitt started doing once he sold Esquire magazine where he was CEO and Editor-in-Chief. The IfCT methodology, and tools developed by Phillip is taught to select strategi

The Institute for Change & Transition (IFCT) grew out of the work Phillip Moffitt started doing once he sold Esquire magazine where he was CEO and Editor-in-Chief. The IfCT methodology, and tools developed by Phillip is taught to select strategists, who have graduated from the training program. To launch IfCT, a new division of Life Balance Institute, branding and a website was needed to inform clients about the organization and it’s offerings, and support strategists as they share this work with the world. Visit.

2017

IfCT rebranding and new site concept

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Created with

Created with

IfCT’s website was concepted and designed for IfCT, in partnership with designer and brand strategist Evan Kosowski. Final site designed, built and launched built by two hats.